Digital Marketing Tips for Blockchain and Crypto World
It can be clearly seen that Cryptocurrencies have grown both in value and popularity, which results in crypto – startups. Everyone in today’s world knows about Blockchain and also that a blockchain startup — whatever industry it pertains to — has a low chance of surviving without getting the word out. But when we talk about Crypto Marketing Tips , it is not an easy to do task. And for a nice and valid reason.
Crypto Marketing: Not an easy task
Lets share some pain points
- Most Crypto Startups are considered fraud
- Expensive online marketing
- Good Crypto Marketing Professionals Work on Their Own Projects
- Paid Advertising Limitations
- Crypto Startups SEO is Super Effective and Hard
What’s the current situation of Cryptocurrency Market Today
Cryptocurrencies has grown and continuously growing in their value from last few years, majority believe that the crypto market has the power to make changes in the world’s finance, health care and other necessary industries forever, so it is no surprise that we have recently seen a major change in all kinds of startups. We see new cryptocurrencies coming up, miners hunting for Bitcoins, and so on. However, with a decent number of startups, the competition is tough enough to get in the market, dependent on a huge range of categories, one of which is having a solid marketing strategy and designed website
Why Do Crypto Startups Need Investing in Digital Marketing in 2022?
When we talk about digital marketing, the market of cryptocurrency is different from others, making it difficult to control but the goals (building a website, developing a strategy, getting the message to your prospects, increasing your ROI) are quite straightforward, there are a few things specific to the crypto market. We have covered some of the most important issues at the starting of the post, but there’s one topic worth taking a broader view at
Cryptocurrency transactions are quite hard to trace due to blockchain technology that means there’s actually no way to get your investment back. That’s exactly what fraud people are counting on. Many crypto startups, specifically from the ones known as Initial Coin Offerings (fundraising campaigns looking to create a new crypto coin, app, or service), become scams with the main goal of getting investors out of their money. It leads to a high degree of mistrust not only of ICOs but all crypto startups. When you have a startup that involves cryptocurrency, there are huge chances that most of your main clients will think that you are a fraud too. That’s why it is essential to make your brand image reliable through reputation management activities .
Digital marketing for crypto companies proves your crypto project as solid and legitimate, which results in your prospects getting more confident in the brand.
Best 2022 Cryptocurrency Marketing strategies to Improve Your Online Presence in the Crypto World
As we discussed earlier, the crypto market is becoming too competitive, so if you want to get your shoe in this world, your coin needs to be unique and should have a solid Crypto Marketing Strategy.
Below, we have mentioned some of the most powerful crypto marketing tips practices to get set on crypto
Website Development in Crypto Startups
The most important thing one should do before launching the crypto startup is to maintain and design a website properly to let your prospects learn about your project.
A elite website should have:
- Case studies, reviews, and media publication as proof because there are a lot of scam in the market.
- Good-quality content, for SEO ranking.
- Fast loading speed.
Search Engine Optimization
SEO is one of the major strength of digital marketing for cryptocurrency startups:
- SEO is the best tool to get mind- blowing marketing results.
- The cryptocurrency market is changing too fast, so it’s important to continuously monitor the changes and move on with the new crypto trends. It’s not something a normal SEO team can do. You must hire a professional onsite SEO and technical SEO team to get best results
- Backlinks give 50% success. A nice backlink profile developed through 1000s of affordable and expensive media platforms will increase your website trust and rankings. Make sure your SEO company is best at this.
- Rest is content. You need to write 2200+ word articles with charts, facts, and pictures.Content is still most essential
Banner Advertising and PPC
Another form of cryptocurrency marketing that can be the best alternative is PPC.
PPC includes videos, banners, ads etc., on worldwide-known platforms such as Google Ads, Linkedin, Facebook, Twitter Ads. Paid ads can bring a lot of traffic to the crypto startup website and bring you more conversions.
And you will shock to know that banners are more effective than PPC. There are 4000+ crypto-related websites and articles participating in banner programs. Some of the things are expensive, some are cheaper. so it’s better to find a medium here to get the best results. Combining banners with text ads is also an effective way to promote your crypto startup but it needs a strategic approach. It’s essential to set up the right budget. Invest too little, and you won’t get the results you want. Invest too much, and you will end up getting more audience than required.
There’s one thing though! Since 2018, most platforms have put boundations on ads promoting crypto marketing tips for startups. due to many fraud projects, basically among ICOs and cryptocurrency exchanges.
Today, the restrictions are being gradually lifted to give the green light to legitimate startups, but here’s what is worth noting.