It is important to understand the basics of eCommerce before taking the steps to hire an eCommerce SEO Services to boost your online sales. There are many facets to commerce that can lead to lost customers, lost sales and missed opportunities. If you want to be a successful eCommerce merchant, then you need to make sure that the people who buy from you are going to find you. You need an eCommerce search engine optimization expert who can get your store up on the first page of search results and increase your sales.
eCommerce SEO services can boost your sales by providing a detailed analysis of your store’s web site and identify what keywords and phrases are bringing in traffic. They can also analyze the content on your category pages and individual product pages to identify how to optimize those pages for your target keywords. By understanding the entire link structure of your website, including both internal and external links, the SEO service can suggest the best strategies for optimizing your web pages and products. This means increasing the amount of text within your web pages, making each page unique and offering a description tag with your main keyword in the title, creating meta tags and alt tags, as well as using other appropriate techniques to optimize your search engine listings.
A Google keyword planner is also essential when you are looking for a professional eCommerce SEO expert to help boost your sales. A keyword planner will help you analyze the way that various words related to your niche and targeted customers are used by searchers when they perform searches. In essence, the keyword planner will tell you which words potential buyers are typing into the search engines in order to find you. Hiring an experienced SEO service can really take the guesswork out of finding that right combination of search engine optimization keywords that can attract buyers to your site.
One of the first things any eCommerce SEO expert will measure is your site speed. You should be able to test the page speed of your site at different speeds to ensure that everything is running smoothly. Many times when users are looking for a particular product, they may not have all the time they need to spend on a slow-loading site. When this happens, buyers often click off your site in frustration. Google offers many tools to help you optimize your site speed, including a number of web optimizer tools that can analyze your entire site as well as test your site speed.
Another thing that you want to look for in an eCommerce SEO service is a high-quality duplication service. Google and other search engines like Google Places use a duplicate content system to determine whether your page contains the same information as another page on the internet. This duplicate content detection method makes it extremely difficult for webmasters to improve their search engine ranking. Duplicate content can also cause Google and other search engines to lower your rank if they discover that your site contains pages that are largely identical to other sites.
Google is particular about duplicate content, and they will severely penalize sites that contain it.The third key element for any eCommerce SEO expert to look for is the duplication of product pages. Let’s say that you have a site that sells a particular product. If you don’t have a way to provide a list of all of the available products, Google will only be able to show you the first 100 or so choices. When searching for a particular item, the user will not necessarily go beyond the first page of results. This means that if you want to get your product pages listed in Google, you must carefully choose your target keyword.
Another key area for eCommerce SEO experts is the duplication of text within the web pages themselves. The phrase “Description Tags” contains some very important information about the product that you are selling. If you have used the description tags correctly, you should be able to make your page fairly easy to read. In fact, if you use just the right tag descriptions, it may even make it easier for Google and other search engines to find your site. However, if your descriptions are filled with duplicate information, Google will be unable to place your page in its proper ranking.
If your eCommerce site contains a lot of duplicate content issues, you should avoid using the phrase “technical SEO”. This phrase is best used on very simple web pages that only need to be enhanced. On more complex eCommerce sites, it would be better to use the term “content optimization”. If you don’t have to worry about keyword competition and your technical SEO efforts don’t involve a lot of duplicate content, you should be able to effectively use the term “technical SEO”.
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