9 SEO Hacks That No One is Talking About
Online searches are constantly evolving and what worked to improve your website’s ranking a few months ago may not be as effective now. What is crucial here is to stay ahead of the curve and keep your website visible to potential customers.
This article discusses a few tips and tricks that are not so commonly talked about when it comes to SEO but they can be highly effective. However before we do that, let’s look at some basics.
What Is SEO?
Google’s search algorithm is constantly changing and evolving and as a result, so is SEO. In general, though, SEO is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). The higher the ranking that your website appears in searches, the more likely people are to find it.
There are two primary modes of SEO: off-page SEO and on-page SEO. On-page SEO optimizes content and structure of the website, making it much more visible and relevant to different search engines. Off-page SEO, on the other hand, focuses on building relationships and generating link juice (i.e., backlinks) from other websites.
Both off- and on-page SEO are vital for getting your website to ultimately rank higher in SERPs. However, if you want to really dominate the search engine results, you need to focus on both types of SEO. By following the tips in this article, you can start to improve your website’s SEO and get more traffic from organic search.
9 SEO Tips and Tricks No One Talks About
Optimize your images for search engines:
When you’re adding images to your website or blog posts, be sure to include keywords in the file names and fill out the alternate text field with a brief, keyword rich description of the photo. One way is to think of the file name as the title of the image and the alternate text as the caption.
Another tip is to make sure that your images are of a reasonable size. If they’re too large, they’ll slow down your website which will hurt your SEO. But if they’re too small, they won’t be high quality and Google will penalize you for that.
Internal links other relevant pages into a network on your website:
When you’re writing a blog post or creating a new page, be sure to include links to other relevant pages on your site. Not only does this help keep people engaged on your website, but it also helps improve your SEO.
For example, if you’re writing a blog post about the benefits of yoga, you could include a link to your page about yoga classes. Or if you’re creating a new page about the history of yoga, you could link to your yoga teacher training program. Google looks at how many other pages are linking to a particular page when they’re determining its ranking.
Submit your website to popular directories and review sites:
One great way to get more website visitors is to submit your site to popular directories and review sites. This helps improve your visibility in search engines and gets you in front of potential customers who may not be aware of your business otherwise.
Some popular directories and review sites include:
- Angie’s List
- Google My Business
To get started, simply search for “submit website to directory” or “submit website to review site” and you should find plenty of options.
Find and use long tail keywords in your content:
Long tail keywords are specific, niche-focused keywords that usually have lower search volume than more general, broad keywords. However, they can be much easier to rank for and can be a great way to get more targeted traffic to your website.
To find long tail keywords, you can use a keyword research tool like Google Keyword Planner, KeywordTool.io, or Ubersuggest. Once you have a potential list of keywords, you can then begin to start incorporating them into your website’s content as per your discretion. Use them in your blog posts, product pages, and even in your meta tags and title tags. By optimizing your site for long tail keywords, you can attract more targeted traffic and get a leg up on your competition.
Recreate blog posts as videos or infographics
If you have a blog, chances are you have a few posts that perform especially well. These are the posts that get a lot of traffic and generate the most engagement. But just because they’re doing well as blog posts doesn’t mean they can’t do even better in another format.
For SEO, one of the best things you can do is take your popular blog posts and turn them into videos or infographics. This will help you get more traffic from search engines, and it will also help you attract more social shares.
Both videos and infographics can be extremely effective in driving traffic to your website. And if you create them yourself, you can save a lot of money that you would otherwise spend on hiring a designer or video producer.
Use external links to credible websites as sources of information:
Credibility is important when writing for the web. Readers will quickly lose trust in a website that includes false or inaccurate information. When in doubt, always check your facts with a reliable source. Try to use external links to credible websites as sources of information. This shows that you are doing your research and helps to build credibility and trust with your readers.
For example, if you were writing an article about the benefits of green tea, you could include a link to a study that showed how green tea can improve health. This would help to show that you are not just making claims without backing them up with evidence.
Create Standout Relevant Meta Descriptions and Title Tags:
Meta descriptions and title tags are crucial elements of on-page optimization. They are what show up in the search engine results pages (SERPs) when your website comes up for a certain query. Because of this, they need to be well-written and captivating in order to entice people to click through to your
Dwell time is the amount of time that a person spends on a given web page. The longer someone spends on your site, the better; it shows that they are engaged with your content. Dwell time is important for SEO as it is one of the factors that Google uses to determine the quality of a website. To improve dwell time, you can:
- Write compelling and interesting content
- Use engaging visuals (images, infographics, videos, etc.)
- Easily navigable website
- Reduce page loading times
Google Analytics can help you track your dwell time. If you see that people are quickly leaving your site, it’s a sign that you need to work on making your content more engaging.
Bounce rate is the express percentage of people that leave your website after only viewing one page. A high bounce rate is usually a sign that your website’s content is not relevant to what people are looking for or that your site is not user-friendly. For SEO, a high bounce rate is not good because it means that people are not finding what they’re looking for on your site and are instead going back to the search engine results page to find a different result.
Google Analytics expressly tracks your bounce rate. If you see that your bounce rate is high, it’s a sign that you need to work on your website’s content and user experience. Here are a few actionable tips that will allow you to improve your bounce rate:
- Make sure your website’s content is relevant to what people are searching for
- Improve your website’s design and user experience
- Use engaging visuals and multimedia
- Use persuasive call-to-actions
- Offer people something unique that they can’t find elsewhere
Optimizing your website for the search engines can be a complex and time-consuming task, but it’s worth it if you want to increase your traffic and visibility online. These tips and tricks are a few among many that can help you get started with SEO. Additionally, you can take the help of an SEO agency Kolkata to manage your website’s SEO. Good luck!