Leading 7 Lead Generation Strategies for Modern Technology Business
30 Secs Summary:
Every technology company ought to have a collection of lead generation for technology companies to obtain possible customers. Material submission and influencer advertising and marketing are two of the most effective methods to get leads.
Top technology companies of the world utilize the very best lead generation methods. For example, Samsung leverages social media sites for its lead generation initiatives.
Having a solid touchdown web page for your campaigns is necessary for lead generation.
You can gain leads quickly by holding webinars. So, this is a great method if you want to obtain leads promptly.
You can additionally obtain an excellent variety of leads making use of referral advertising.
Do you wish to find out all the efficient lead generation methods for innovation business?
After that you go to the ideal area.
The competitors in the tech sector is supercharged. There are countless tech services as well as companies worldwide that are making every effort to obtain clients. This makes it challenging available for sale professionals to find leads.
And what makes it tougher is that your customers have a lot of alternatives. If they are not pleased with one service, they will quickly relocate to an alternative. So, sales professionals have to have a hard time a lot to discover leads for their innovation firms.
However do not fret, I’ve obtained your back. With these lead generation strategies for modern technology business, you can amp up your list building efforts.
The goal of list building for modern technology companies is to get serious possibility leads. You can not count on potential customers who are just “interested” in your service or products. You require people who are most likely to purchase from you in the future.
As a marketing expert, if you prosper in getting in touch with these leads, provide an excellent factor to remain connected with you. Be it through list building services or your very own marketing campaigns, it’s important to guarantee that you keep a stable flow of leads being available in.
And also how can you do that?
Let’s find out.
But before we review the various lead generation methods for innovation companies, allow’s comprehend what list building in advertising is.
What Is Lead Generation for Modern Technology Companies?
A lead is any person who has actually shown rate of interest in the service or product of the firm in some way. And in many cases, it’s a person who has provided you their contact details.
The majority of the time, these leads will certainly allow you to contact them via e-mail. Once they do that, they remain in the middle of your funnel where you’ve got to begin nurturing them.
Photo by means of WordStream.
Lead generation or “lead gen” forms the beginning of your middle of the channel after the awareness stage. On the other hand, a lead generation approach is the method that you leverage to produce those leads.
For instance, NetRivals, a B2B technology company used LinkedIn for their lead generation initiatives. They published one article with a web link to get a free demonstration of their product or services. This, fundamentally, is the action that will convert them right into leads.
Once they got these leads, they continued to be in contact with them with the help of the system. In this way, they had the ability to take advantage of LinkedIn to produce leads and after that support them. They utilized a combination of advertisements and natural articles all at once to locate people who became their leads.
Now that you recognize the idea of lead generation for modern technology companies, allow’s discuss the methods that you can utilize to drive your lead gen initiatives.
1. Build Engaging Landing Pages for Your Website.
Whatever your ad or lead project is about, individuals will certainly visit your web site. And your web site is the electronic identification of your firm and that’s why it requires to be designed well.
The very same relates to your touchdown web page. It needs to be well-designed and enhanced so that it not only draws in leads however also supplies them with an excellent surfing experience. You should likewise make sure that the website opens quickly and also is optimized for phones.
But at the same time, you should see that the touchdown page straightens with your project. The motive of the project is to get individuals to become your leads by offering you their get in touch with info. This can only occur when your page is well-designed and also the copy is attractive also.
Right here are some style ideas you might comply with for your landing web page:.
Adhere to a solitary goal.
Make the copy focused.
Consider various touchdown page design templates.
Utilize the right colors.
Have an engaging headline.
Create relatable web content.
Improve readability by using right fonts as well as brief paragraphs.
Optimize the web content over the fold the most.
Have a convincing CTA in a famous place.
Use video clips to explain complex data.
Add links to your social media accounts.
Display social proof.
Design shorter forms.
Use two-step sign-ups.
Add countdown timers to compel your web visitors.
Display an FAQ section.
Add exit intent pop-ups to drive lead gen.
2. Organize Webinars.
One of the best lead generation techniques for technology companies is to organize webinars. They’re super informative and also help you interact directly with your audience. Thus, they not only help with lead generation but also nurturing.
You can launch webinars on a range of topics related to your business and share your knowledge with them.
The idea is to attract people to these webinars as you ‘d be sharing something valuable with them. In the process, you can ask them to register for it, and when they do so, they’ll become highly targeted leads for your brand.
Do you know that as many as 55% of those registering do turn up for your webinar? This can be quite a large number if you can get many people to register for it through your marketing campaigns.
Here are some of the benefits of webinars for technology companies:.
Webinars are a great way to showcase your expertise in the industry. The content that you share in them can help the attendees solve their problems. As a result, they’ll soon start seeing you as an expert in the industry and will trust you.
Your target should be to create shareable and memorable content for the attendees. The goal is to impress them with the content so that they see you as an authority figure. Also, it should prompt them to talk about the webinar in their circles.
Many technology companies also offer free guides and discounts for webinar attendees. These behave as a hook to turn them into leads.
Quicker to Organize.
Unlike other lead generation tactics for technology companies, webinars take a short time to organize and execute. Additionally, you will begin attracting leads from the first day you start promoting the event.
Once you’ve got their information, you can start sending details about the webinar through email marketing. You can also share your blog posts with them.
Other lead generation processes for technology companies may take a month. However, the complete webinar hosting process will take 2-3 weeks. And the main event, that is, the webinar will take only a day or two.
Easy to Confirm Leads.
Through a webinar, you will instantly learn how many people are willing to become warm leads. You can gauge it from the interest that they show in your brand.
If not, you can send a quick follow-up just after the webinar asking them questions. Surveys like these will help you learn whether they are showing any interest.
You can also leverage the webinar to convert these leads into customers by directing them to your product pages.
Even big technology companies use webinars to generate leads and nurture them. For example, IBM uses webinars to generate leads. If you go through their website, you will find a lot of webinars.
3. Provide Free Trials.
Everyone loves free trials. They are not only a free offering but can also work as great ways to generate leads. This is because free trials give your prospects a hands-on experience of your products and services.
That is the reason car dealerships offer test drives, and there are trial rooms in clothing stores. People like to use and see how the product or service is working for them.
When you start a lead generation campaign, ensure that your landing page has a free trial section. If it’s a software solution, you can let them opt for the trial away.
There are several benefits of offering free trials to your prospects. Here are a few.
You Can Reach More Potential Customers.
Offering trials is among the top lead generation tactics for technology companies. Since technological products are generally costly, people want a free run.
So, if you can give them a chance to try your product or service hands-on, they’ll have a better idea of its effectiveness and this can convince them to buy from you.
Giving them the chance to verify that your product is up to their expectation is a good way to sell. You will easily convert a lead to a customer if you give them a free trial.
Reduces the Long-Time Use Fear.
Most tech products and services are meant for long-term use. However, potential buyers are always skeptical as they have to spend a considerable amount of money on them.
A great way of avoiding this fear is by providing flexible payment options in the form of monthly and yearly payments.
It’s a benefit for the business when it’s an annual payment. However, most customers go for monthly ones as that gives financial security as well.
They may want to try the product or service first to understand if it’s well worth the yearly investment. You can eliminate this situation by providing a free trial. Once you let them have a go at the product, they will be ready to pay yearly, hence getting you long-term customers.
However, you must make the trial user-friendly. The more you can impress at the trial phase, the more the chances of purchase and referrals.
You Get Genuine Feedback.
Many technology companies do not like using free trials as a lead generation method because sometimes leads don’t convert. Most leads just have a go at the product for some time and then abandon it.
If you have faced this situation for your company, it’s okay.
As a marketer, understanding your lead’s reaction is crucial. Your goal should be to get the right set of customers. If your leads are giving up right after the trial, it’s a signal that they’re not your target customers.
So, you should accept these silent signals after the trial. However, if most of your leads do not convert, you should try to find the fault in your product or service and fix it.
But with trials and demos, there are more chances of getting conversions. That is why most free trials are considered an excellent way of lead generation for technology companies.
For example, Intuit uses emails to send free trials to people to learn more about their products. They also have a free trial button on their landing page.
4. Collaborate with Influencers.
Did you know that 90% of businesses that use influencer marketing consider it to be effective?
Influencer marketing is booming and a great lead generation technique. You can’t neglect this marketing tactic no matter what type of business you own.
Many technology companies such as Cisco, Squarespace, Microsoft, and more have used influencer marketing in different campaigns.
In influencer marketing, you partner with a social media or blogger influencer who then promotes your product or service to their audience. Typically, their audience is highly engaged and similar to yours.
The influencers may review your product or service and then put up the review on their social media account or blog. When their followers see good things written about your brand by a person they trust, they’ll want to check it out.
For this, they can add a link to your website or landing page. Their followers will then land on your website and many of them might end up becoming your leads.
However, any business planning to use influencer marketing for lead generation should verify the influencer’s audience. You need to find a genuine influencer and not someone with fake followers.
Additionally, they must be from the same niche as you. If your product and influencer are from the same niche, the influencer’s audience might be interested in you. For instance, you can’t expect lead generation for technology companies by taking the help of a beauty influencer.
So, take the help of various influencer networking platforms such as:.
These networking websites will help you connect with influencers of a particular niche.
5. Referral Programs for Current Customers.
For any business, customers are the most valuable assets and they can make or break a company.
And you can leverage their influence on their near and dear ones to grow your leads and conversions. That’s where referral programs come into the picture.
Customers generally know others who might be as interested in your product. However, for them to recommend them to others, it’s essential that they’re satisfied with your products first.
A referral program works as a great incentive for them to recommend your brand to their friends and family.
To make things simpler for your customers, you may create a “Refer a Friend” page on your website. You can also provide a link to them that they can share with their referrals for signing up.
Many technology companies even go for referral program rewards to further encourage referrals. In these reward programs, there are incentives for both the customer and the referral.
However, for a successful referral program, you need to keep a few things in mind:.
You must know your customers well.
Plan your incentives carefully so that they are motivated to refer.
Consider well who to invite to these programs. Invitees can be your current customers, social media followers, past customers, and more.
Find the right platforms to promote your program.
Use emails to promote your program.
Be quick to engage with your customers.
Make referral link sharing easy.
Follow up with your customers.
Leverage a referral marketing solution.
In this way, you can boost your lead generation through the “Refer a Friend” page on your website.
For example, Adobe Creative Cloud has a page for referrals. Under this section, the customer and the referred friend will get an Amazon gift card when buying products from Adobe.
6. Send Surveys.
Surveys can be an excellent lead generation method for technology companies. And as a marketer, it is also vital that you conduct surveys from time to time.
Market research answers several questions about your audience and gets you leads. Here are a few questions for which you will get an answer.
How likely are you to refer our company to a friend?
What problems do our products or services solve for you?
Do our products or services meet your expectations?
What do you like the most/least about our product or service?
How would you rate your experience with us?
When you create a survey form, make sure that you add its link to your website. It should be visible to everyone coming to your websites. This can help you get a larger number of people to fill your survey. Many times, you might also find new names in survey forms.
These are people who have an interest in your company. Luckily they would also discuss their problems in the survey form. It becomes your duty then to solve the problem.
When you send surveys to people, they will understand that you are genuine and care about their needs. After they are done filling the surveys, you can divert their attention to any other products, services, or a nurture program.
The surveys also can be a great lead generation channel as people would have to give you their contact information through them. For best results, ensure that your survey page is attractive. If it’s boring, your prospects may abandon it midway.