Video Tactics to Improve Your Lead Generation Marketing
There has never been a better moment in recent history for you to use video marketing for your company than now. It’s possible to reap various benefits by including video in your marketing approach, from recruiting new customers to pleasing existing ones and everything in between.
Every step of your customer’s buying process may be aided by video. The buyer’s journey has different levels, such as awareness, contemplation or decision-making. You can use videos in conjunction with your current lead-generating activities at any of these stages. You can prepare crisp and engaging videos with the help of a video editor.
Videos can enhance every step of your digital marketing strategy. Some of the top benefits are listed below:
Improve lead generation from your website
With video, you don’t have to rely only on running a nationwide ad campaign. A modest or mid-sized budget is sufficient to put up videos for your internet advertising campaigns.
You can use a video editor to design videos that promote your brand and services. Run your video ad on platforms where your potential customers gather online. This is a terrific approach to boost awareness and draw new prospects. An explanatory video also has a similar effect.
Video advertisements stand out in a crowded newsfeed and are more likely to attract viewers’ attention. The presence of the autoplay option on most social media platforms ensures that. Video ads are thus better for engagement and brand recall metrics than traditional picture ads.
You should keep in mind that the video advertising platform you choose is impactful, especially if your marketing resources are restricted. Using video advertisements on LinkedIn or Facebook, for example, might help you reach small business owners and produce more leads. Doing the same on YouTube and Instagram will be more effective if your services are consumer-oriented.
Better performance of the sales landing page
An innovative method to keep your visitors engaged is to use a video on your company’s landing page or website. Directing viewers in this manner helps increase the number of people who take action after visiting your site. You can also lead consumers to a landing page from a video if they click on your ad.
Videos that lead to landing sites or send viewers to landing pages have a high rate of return. They can give a success rate of 86 per cent, depending on how your call-to-action is put up and where the visitors are directed. For this, there are a number of options available.
A 15-second teaser to a tutorial video made using a video editor effectively gets people to click through to watch the rest of the video. You may conceal the remaining video behind a ‘gate’ that prompts them to submit their email and contact information as a prerequisite.
Create personalised follow-up emails
Videos are a great way to nurture leads after you have collected their contact information and added them to your sales or marketing funnel.
Newsletters and marketing messages that include videos help nurture leads. You can achieve over 6 per cent more open rates by merely using the word ‘video’ in the subject line of your email. Incorporate the above-listed strategies into an email by including a screenshot of the video. This screenshot can be clicked through to a landing page to improve click-throughs.
Tailored video follow-ups provide the most outstanding value to you and your sales team for sales funnels. Video editor are ideal for creating such videos. Sales team members can use webcam or smartphone cameras to film each lead they are working on during a conversation.
Stay at the top of customers’ minds
Retargeting video advertisements on social media can help you keep your brand at the forefront of a prospective customer’s mind. You can use their contact information from the video landing page and send them emails with customised videos.
For retargeting advertisements, you can use tutorials, tips and tricks, video editor, and lifestyle films. It will help you bring value to your viewers. Consumers will be aware that they are receiving marketing emails because they have connected with your company website. However, the ad videos will not make any targeted attempts to nurture them.
For the most part, video ads are simply a subtle reminder to your leads about you as they scroll. They reinforce your nurturing efforts without overwhelming them with aggressive sales approaches, like flooding them with too many marketing emails.
Video testimonials and case studies
When it comes to nurturing leads and converting them at the decision stage of the buyer’s journey, it is best to offer them as much social evidence as possible. Testimonials that show you or your business are not a scam or rip-off artist trying to deceive others into giving you their business are known as ‘social proof’.
Videos can give external validation in the form of a testimonial or a case study. Video editors can help you shape them to showcase the benefits of your services. Such custom-made videos effectively satisfy a lead’s queries and uncertainty about your brand and services.
A significant loss to advertising comes from not including videos in lead generating funnels and marketing strategies. Increase your lead generation and sales conversions by using the strategies you have learned in this article.
It is okay if your videos are not as flawless in the beginning. Focus on finding a low-cost video production partner who can help you generate low-stakes films, such as social snippets. You can upload the videos on Instagram Stories or Facebook Live.
Videos are the preferred medium for discovering new goods and services since they educate, teach, and amuse your audience. Ensure that you don’t leave them out of your lead generation funnels!